Friday, 14 April 2017
Thursday, 13 April 2017
Good Official News : YouTube Changed its Ads Serving Policy on Videos || Master Stroke
Marissa - Community Manager's profile photoGoogle Employee
Advertisers and Creator Revenue
by Marissa - Community Manager 29 Mar
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Hi YouTube community,
We recently posted a blog explaining how we're addressing strong feedback from advertisers around ads running on content they feel does not align with their brand. Advertiser confidence on YouTube is critical to the financial success of creators. Unfortunately, in recent weeks, we’ve seen some advertisers suspend their campaigns. So earlier this week, we began implementing the new brand safety controls outlined in the blog.
If you’re seeing fluctuations in your revenue over the next few weeks, it may be because we’re fine tuning our ads systems to address these concerns. While this can be unsettling, we’re working as fast we can to improve our systems so that advertisers feel more confident in our platform and revenue continues to flow to creators over the long term.
What can you specifically do?
If you are monetizing your videos and seeing a drop in revenue from videos that are being monetized, review your videos’ thumbnails, titles and descriptions to ensure they accurately represent the content in your video and are aligned with the advertiser friendly content guidelines.
If you think your video was demonetized in error, request an appeal by clicking on the yellow $ icon next to the video in Video Manager. You will be notified once a decision is made on the appeal, and if it is successful, your video will immediately be monetized again and have a green $ icon. In light of these changes, we’re pledging to make the reviews process around appeals even faster for creators. You can learn more about how to request an appeal here.
We want to ensure that advertisers continue to support the creativity on YouTube and while ad restrictions can feel limiting, they’re essential to protecting the livelihood of creators. We will continue to provide updates on our progress in the Product Forum.
Cheers,
Marissa
YouTube Community Manager
Advertisers and Creator Revenue
by Marissa - Community Manager 29 Mar
ADD A REPLY
Hi YouTube community,
We recently posted a blog explaining how we're addressing strong feedback from advertisers around ads running on content they feel does not align with their brand. Advertiser confidence on YouTube is critical to the financial success of creators. Unfortunately, in recent weeks, we’ve seen some advertisers suspend their campaigns. So earlier this week, we began implementing the new brand safety controls outlined in the blog.
If you’re seeing fluctuations in your revenue over the next few weeks, it may be because we’re fine tuning our ads systems to address these concerns. While this can be unsettling, we’re working as fast we can to improve our systems so that advertisers feel more confident in our platform and revenue continues to flow to creators over the long term.
What can you specifically do?
If you are monetizing your videos and seeing a drop in revenue from videos that are being monetized, review your videos’ thumbnails, titles and descriptions to ensure they accurately represent the content in your video and are aligned with the advertiser friendly content guidelines.
If you think your video was demonetized in error, request an appeal by clicking on the yellow $ icon next to the video in Video Manager. You will be notified once a decision is made on the appeal, and if it is successful, your video will immediately be monetized again and have a green $ icon. In light of these changes, we’re pledging to make the reviews process around appeals even faster for creators. You can learn more about how to request an appeal here.
We want to ensure that advertisers continue to support the creativity on YouTube and while ad restrictions can feel limiting, they’re essential to protecting the livelihood of creators. We will continue to provide updates on our progress in the Product Forum.
Cheers,
Marissa
YouTube Community Manager
Wednesday, 12 April 2017
Tuesday, 11 April 2017
Thursday, 6 April 2017
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